Recent Projects
Literary Agent and Editorial Consulting
The New Global Gold Rush: How Investors and Deal Makers Are Capturing Fortunes in the Post Wall Street Economy by Jeffrey Towson. A visionary guide to investing and deal making in the new international environment. Sold to Financial Times Press, fall 2010.
The Power of CoCreation: Breakthrough Strategies for Engaging Customers, Suppliers, Partners, and Employees in Building Your Business, by Professor Venkat Ramaswamy (University of Michigan) and Francis Gouillart (EECP consulting). Schaffner Media Partners revised proposal, then agented it to publishers for multiple bids. Sold to Simon & Schuster/Free Press, for fall 2010 release.
The Wall Street Survival Guide: Roy Cohen – a veteran Wall Street career guru lays out job seeking strategies for a tough economy. Sold to Financial Times Press/Pearson for spring 2010 publication.
The Company That Solved Health Care: CEO John Torinus saved his company by undertaking an innovative crusade to reform health insurance for his workers. He forced doctors, hospitals, and insurance companies to reveal their costs, compete, and simplify paperwork. The results are staggering and a model for the nation. Sold to Ben Bella Books for fall 2010 publication.
Edited a manuscript on American history to be published by Yale University Press a major business title to be published by Portfolio/Penguin, both scheduled for fall 2010.
Marketing and Media
Provided a three-month book launch campaign for prominent business author, early 2010. Intense media relations, including social media and online marketing strategy. Result: a Forbes op-ed, a video interview on TheStreet.com, meetings with the Wall Street Journal, Smart Money, and other major financial media.
Retained by policy institute at Rutgers University to promote dramatic findings in survey of America's unemployed during the summer of 2009. High quality coverage by the Associated Press, The New York Times "Week in Review" section, a New York Times Op-ed by Bob Herbert, and a guest appearance on the PBS News Hour, as well as extensive coverage on major blogs.
Editorial consulting for a major report on employment and worker issues for federally funded research organization.
Retained by health care lobby group to rebrand and remarket its message through traditional, online, and social media.
Herb Schaffner, publisher or editor
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When Markets Collide, Muhammed El-Erian, The Financial Times/Goldman Sachs "Best Book of the Year," 2008.
The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, BusinessWeek "Best Innovation Book of the Year," 2008.
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Leaving Microsoft to Change the World, John Wood.
Think Better, Tim Hurson.
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Power and Influence: The Rules Have Changed, Robert L. Dilenschneider.
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth, T. Harv Eker, Wall Street Journal number one bestseller.
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Personality Not Included, Rohit Bhargava and Guy Kawasaki.
Herb Schaffner as coauthor
A Nation at Work, The Heldrich Guide to the American Workforce, Rutgers University Press, 2003.
Work in America, An Encyclopedia of History, Policy, and Society, ABC CLIO, 2003.
Laura Schenone, author and writer
A Thousand Years Over a Hot Stove: A History of American Women told Through Food, Recipes, and Remembrances, Winner, James Beard Award, 2004, W.W. Norton.The Lost Ravioli Recipes of Hoboken: A Search for Food and Family, W.W. Norton.
Articles, reviews, and essays in The New York Times, The Washington Post, The Star Ledger, New Choices magazine (Reader's Digest) Saveur magazine, Gastronomica, The New York Post, New Jersey Monthly
Author website: www.lauraschenone.com
Cofounder: www.jellypress.com
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